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For Immediate Release:

Brandywine Conservancy, Inc. Becomes Brandywine Conservancy & Museum Of Art; Updated Names and Graphics Accompany Transformative Plans for the Future

Chadds Ford, PA - February 11, 2014 - The Brandywine Conservancy has had a rich and impactful history. Looking to its future, it announced today that it will do so with an updated and new brand identity. With a laser-like focus on connecting its dual mission of art and the environment, the Brandywine Conservancy is renaming the parent organization and its two programs, and greatly expanding and connecting its artistic and environmental work.

The parent organization will become the Brandywine Conservancy & Museum of Art. The environmental program, which works with landowners and government officials to preserve land and water, will now be known as the Brandywine Conservancy. The museum, known widely for its extensive holdings of Wyeth and American art, will now be known as the Brandywine River Museum of Art.

"Our new brand embraces our heritage and legacy while setting a course for a new and exciting future, combining art and the environment in innovative ways," said Virginia A. Logan, Executive Director of the Brandywine Conservancy & Museum of Art. "As we approach our 50th anniversary in 2017, the centennial year of Andrew Wyeth's birth, there is much to celebrate, including our acquisition of the Wyeth studios and a future campus-wide trail system. It is a new era for our organization as we continue to lead in land and water conservation and expand our art programming for the public."

With the new naming architecture comes a refining of the organization's iconic millstone logo. The lines have been streamlined and, inspired by many of the millstones located around the museum, in the courtyard and along the paths, the center is now squared and slightly turned, creating a sense of motion that captures the renewed energy of the organization and the Brandywine that flows beside it.

A new palette of colors connects and individualizes the programs. The parent organization will be visually represented in Brandywine Brown, the conservancy will be represented by a vibrant Evergreen color and the museum in a distinctive Pumpkin color.

The new positioning is reflective of the positive changes taking place, and is supported by an expansion of dynamic exhibitions and engaging programs, as well as environmental projects that will benefit the more than 500,000 people who rely on the Brandywine as the source of their drinking water. Some of the new projects and programs include:

  • Trail Network: Development of a network of trails that will link more than 300 acres around the Brandywine Conservancy & Museum of Art and the historic properties that surround it. The trails will be open to the public and provide an opportunity for people to interact with the land that has inspired generations of artists.

  • Farmland Preservation: With $2 million recently secured, the Brandywine Conservancy will increase its work to save more farmland in the headwaters in Honey Brook Township (HBT), preserving both family farms and the quality and quantity of the Brandywine as an important source of drinking water. In 2004, 4% of land was preserved in the township. In 2013, 19.6% of land was preserved. By 2017, it is projected that 25% of the land in HBT will be preserved.

  • Reforestation: On April 5, 2014, the conservancy will plant its 25,000th tree in less than five years. The organization has set a new goal to plant 50,000 trees by its 50th anniversary in 2017. Planting trees enhances water quality, restores natural flows in the Brandywine, and improves while also promoting absorption of rain into the ground, replenishing groundwater supplies, and reducing storm water runoff and downstream flooding.

  • Expanded Programs: In 2013, the Brandywine Conservancy & Museum of Art introduced 30 new education and public programs. Its programming lineup will continue to grow and offer more opportunities to educate and inspire the public.

  • Lure of the Brandywine: A Story of Land Conservation and Artistic Inspiration: In summer 2014, this exhibition will make the connection between art and protected lands by showing landscapes painted on preserved land, further illustrating the organization's devotion to art and the environment.

  • Brandywine Creek Greenway: This regional planning initiative of the Brandywine Conservancy and 24 municipalities is made possible with generous support from the William Penn Foundation, the Pennsylvania Department of Conservation and Natural Resources, and Chester County. This 30-mile corridor of green along both sides the Brandywine will include a network of privately- and publicly-owned spaces, wildlife corridors, natural and cultural features, parks, trails and creek access points.
"This is a pivotal moment for our organization as we cherish our past but look forward optimistically to the future," said Frolic Weymouth, a founder and Chairman of the Brandywine Conservancy & Museum of Art. "To see how the organization has grown over the years is incredible. I know Andrew Wyeth cared deeply about our mission. The organization's connection of art and the environment is unprecedented."

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Brandywine Conservancy
The Brandywine Conservancy (www.brandywine.org) preserves the land and water of the Brandywine watershed for the community through source water protection, farmland preservation, and work with local governments. It has permanently protected from development more than 59,000 acres in Chester and Delaware counties in Pennsylvania, as well as New Castle County in Delaware and holds more than 400 conservation easements, most from landowners who wanted to save their property's natural, scenic and historic resources. In 2008, the Conservancy was among the first land trusts in the country to be awarded accreditation by the Land Trust Accreditation Commission.

Brandywine River Museum of Art
Discover an outstanding collection of Wyeth and American art housed in a renovated 19th-century mill. Along with galleries dedicated to the work of N.C., Andrew and Jamie Wyeth, the museum's collection includes American art and illustration by dozens of artists, including Howard Pyle, Horace Pippin, Benjamin West, Frederic Remington, Rockwell Kent and Violet Oakley. Soaring glass-walled lobbies on three floors offer views of the meandering Brandywine and the surrounding woods and meadows. Visitors can explore the connections between art and life on guided tours of the Andrew Wyeth Studio, N.C. Wyeth House and Studio, and the Kuerner Farm (April through mid-October).

The Brandywine River Museum of Art, located on U.S. Route 1 in Chadds Ford, Pennsylvania, is open daily (except Christmas Day) from 9:30 a.m. to 4:30 p.m. Admission is $12 for adults, $8 for seniors ages 65 and over, $6 for children ages 6 and older and free for children 5 and younger and Brandywine Conservancy members. Museum admission is free on Sunday mornings from 9:30 a.m. to noon through November 24 (except May 25 during the annual Antiques Show).For more information, call 610-388-2700 or visit www.brandywine.org.

Editor' Note: PDF images of the new brand identities are available on request.

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